Training & Leadership Events
Creating Your Marketing Plan
Instructor: Mandy Kolesik of Marketing Kinetics, Lamoni
Multipurpose Room, SWCC Creston
June 28, 2010, 10:00-12:00 followed by networking lunch
Pre-Registration and Payment Required by June 23rd
Cost including Lunch $30.00
Mandy will walk you through the creation of a practical and low-cost marketing plan for
reaching your target markets.
You will be using a workbook designed by Mandy, so be
ready to roll up your sleeves and get to work. During this workshop you will:
1. Identify your target market segments
2. Create your marketing messages
3. Identify your key competitors and your competitive advantages
4. Outline a promotional/advertising plan
5. Networking lunch
If you have a mission statement and marketing goals, come with those in mind.
Mandy Kolesik, Marketing Kinetics, is well-known in higher education, healthcare, and among Christian business owners for her innovative marketing strategy. With more than 18 years in strategic marketing, her emphasis is on proven strategy and creative action. She pushes for return on investment, and offers clients low-cost options to increase success. Mandy was a finalist for the National QED Pacesetter Excellence in Marketing Award in 2006. Established in 2007, Marketing Kinetics has successfully served dozens of clients, including: Biola University, Central Michigan University, Corban University, UNI Business Center, Clarke County Hospital, Decatur County Hospital, Manning Regional Healthcare Center, Community Health Centers of Southern Iowa, SCIAP, SharpVisions, Linden Street Coffeehouse, Blue Frog Arts, and Christian Business Women’s Fellowship.
For More Information Contact: Dave McLaren 641-782-1483
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To Register, contact Adult and Continuing Education at 641-782-1449 or e-mail adulted-sbdc@swcciowa.edu.
Creating Your Marketing Plan SWCC Creston
Last Name: First Name: Middle Initial: Contact Phone Number:
Street Address: City: State: Zip: Iowa Resident:
E-Mail Address: Employer or Business Name:
Fax pre-registration to: 641-782-1334
or mail along with payment to: SWCC - 1501 W Townline St, Creston, IA 50801
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6/28/2010
2900-8515-01
Iowa SBDCs are funded in part through a cooperative agreement with the U. S. Small Business Administration. All programs are extended to the public on a non-discriminatory basis. SBA can not endorse any products, opinions or services of any external parties or activities
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Get Serious About Economic Development
The 9-11 Recession was a shot across the bow followed by a second warning with the “jobless” 9-11 Recovery. The real wake-up call came with the Great Recession and now a very uncertain international recovery. After adjusting for macro trends, we have always felt that the two primary reasons for communities struggling economically are:
1. They are investing in economic development strategies that do not make sense and are unlikely to change the trend lines.
2. They have not made a serious commitment to economic development and are relying on others or luck to ensure their economic future.
We realize that even with strong commitment, the right game plan and even some luck, economic development is hard today. But recent research confirms our worst fears - lack of commitment and bad targeting are all too common, even in America’s larger communities. The National League of Cities and ICMA have released their 2009 Economic Development Survey. This survey was sent to 3,283 municipalities with a population of 10,000 or more and all 556 counties with a population of 50,000 or more. About one-quarter of these communities responded to the survey. We have four major take-aways from this survey:
1.Too many communities do not really have an economic development strategy that they are aggressively supporting.
2.The dominant focus of economic development is still business attraction and industrial development. Serious support of entrepreneur-focused economic development is very limited.
3. Economic development efforts continue to be fractured across local governments, chambers, development corporations, main street programs, tourism groups and the like. Comprehensive and integrated efforts are still too rare despite the regionally-focused development seen in competing nations.
4. There are exceptions and a growing number of communities that are very committed to economic development, investing aggressively and smartly, and beginning to really focus on entrepreneurs as a core strategy to grow their economies.
Take a look at this research and let us know what you think. Let me know what you are doing, what you are struggling with and a success you have realized. Email me at don@e2mail.org.
Don Macke - Center for Rural Entrepreneurship
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The 7th Annual Prairie Chicken Day was held Saturday, April 10, 2010, at the Kellerton Bird Conservation Area.
Chad
515-238-5708 cell
Chad Paup, IDNR
Grand River Unit Biologist
500 East Taylor
Creston, IA 50801
(515) 238-5708 cell
(641) 782-6483 fax
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Sustainable Community Planning Opportunity to Register
